Poppi probiotic soda Advertising
Background
The world of sugary sodas promotes hundreds of unhealthy options, but Poppi, a prebiotic soda brand, promised a gut-healthy twist on the classic soda experience. How could Poppi stand out and capture the attention of health-conscious consumers looking for a guilt-free alternative? The goal of this project was to develop a captivating advertising campaign that would introduce Poppi to a wider audience and visually communicate its unique selling point.
THE ASK
Develop eye-catching ads to introduce Poppi, a gut-healthy soda, to a wider audience.
THE Challenge
Communicate the benefits of prebiotics in a way that's understandable to a broad range of consumers, helping Poppi to stand out from sugary sodas.
THE Solution
Create ads that use playful language and vibrant visuals to showcase Poppi's flavors while subtly conveying its prebiotic benefits and healthy ingredients.
