Jeykll
Background
A hidden gem within Hyde Park, Tampa, this secret bar aims to uphold a feeling of mystery and curiosity. Jekyll offers an array of fancy cocktails, high-quality food, and weekends featuring local DJs and musicians. The speakeasy is meant to tell a story that captivates its audience through food and drink, accompanied by branding, social media and print marketing to bring in locals who know its secret.
THE ASK
Design a brand identity that embodies the intrigue and allure of a modern-day speakeasy while creating a sense of exclusivity and discovery for its audience.
THE Challenge
Balancing the vintage, clandestine charm of a speakeasy with the vibrancy of Tampa’s nightlife scene, while ensuring the design captivates both the mystery seekers and the trend-savvy crowd.
THE Solution
A bold, moody brand identity with elegant design elements, seamlessly woven into social media, print, and in-house assets, enticing locals to uncover Jekyll.
