Jergens Lotion Redesign

When redesigning the packaging for the Jergen's Essential Oil Lotion Collection, I decided to highlight the fragrances of the different lotions by using large scale, single-colored illustrations for each scent variant – lavender, sandalwood, rose, eucalyptus, and citrus. My redesign aimed to infuse a fresh, youthful appeal into the Jergen's brand by integrating design trends while staying true to the brand. This was a project that I was able to bring to life by producing a physical product at the end of my design work.

THE ASK

Reimagine the packaging for Jergen’s Essential Oil Lotion Collection to appeal to a younger demographic of women.

THE Solution

Update the brand with subtle logo modifications and a modern feel inspired by the most popular beauty brands.

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