BACKGROUND
Armature Works is a 73,000-square-foot mixed-use destination on Tampa’s waterfront, featuring the Heights Public Market, award-winning restaurants and bars, unique event spaces, and a modern co-working hub. It’s a vibrant gathering place that attracts millions of visitors annually to experience the best of Tampa.
THE ASK
Refresh the brand and design event collateral that captures the energy, creativity, and community spirit of the space.
THE CHALLENGE
Balance a sense of belonging with individuality—appealing to a wide audience while staying true to the brand’s local, cultural roots.
THE SOLUTION
A bold, flexible visual system inspired by the space itself—designed to bring people together through vibrant, authentic experiences.
