BACKGROUND
Hidden within Hyde Park, this speakeasy aims to uphold a feeling of mystery and curiosity. Jekyll offers an array of themed cocktails, high-quality food, themed events, and weekends featuring local DJs and musicians. The speakeasy is meant to tell a story that captivates its audience through food and drink, accompanied by branding, social media and print marketing to bring in locals who know its secret.
THE ASK
Design a marketing assets that embody the intrigue and allure of a modern-day speakeasy while creating a sense of exclusivity and discovery for its audience.
THE CHALLENGE
Balancing the vintage, clandestine charm of a speakeasy with the vibrancy of Tampa’s nightlife scene, while ensuring the design captivates both the mystery seekers and the trend-savvy crowd.
THE SOLUTION
A bold, moody brand with elegant design elements, seamlessly woven into social media, print, and in-house assets, enticing locals to uncover Jekyll.
