BACKGROUND
Jergens launched the Essential Oil Collection to introduce a more elevated, sensorial take on everyday body care. The line pairs familiar Jergens comfort with richer textures, modern fragrances, and a more premium visual direction.
THE ASK
Modernize the look and feel of the collection by creating design assets that highlight upgraded formulas, distinct scent profiles, and the collection’s more elevated positioning.
THE CHALLENGE
The existing visuals leaned heavily on traditional drugstore cues, making it difficult for the collection to stand out at places like Target.
THE SOLUTION
A refined aesthetic that modernized the Jergens brand by utilizing illustrations, a cleaner layout, and a more contemporary color approach.
