BACKGROUND
M.Bird is a rooftop bar at Tampa’s Armature Works, offering tropical cocktails, elevated small plates, and panoramic waterfront views. With its breezy atmosphere and stylish setting, M.Bird is the go-to destination for weekend brunch, golden hour drinks, and effortless rooftop gatherings.
THE ASK
Refresh M.Bird’s marketing materials to reflect a more polished, social-forward experience—think rooftop cocktails and brunch with the girls.
THE CHALLENGE
Evolving the brand into something more modern, feminine, and approachable while maintaining M.Bird’s connection to Tampa's nightlife crowd.
THE SOLUTION
Softening the outdated brand with sun-washed colors, updated typography, and clean layouts—bringing a fresh, elevated identity to menus, signage, and digital touch points.
