BACKGROUND
The world of sugary sodas promotes hundreds of unhealthy options, but Poppi promised a gut-healthy twist on the classic soda experience. How could Poppi stand out and capture the attention of health-conscious consumers looking for a guilt-free alternative? The goal of this project was to develop a captivating advertising campaign that would introduce Poppi to a wider audience and visually communicate its unique selling point.
THE ASK
Communicate the benefits of prebiotic ingredients in a way that's understandable to a broad range of consumers, helping Poppi to stand out from sugary sodas.
THE CHALLENGE
Develop eye-catching ads to introduce Poppi, a gut-healthy soda, to a wider audience.
THE SOLUTION
Create ads that use playful language and vibrant visuals to showcase Poppi's flavors while subtly conveying its prebiotic benefits and healthy ingredients.
