BACKGROUND
Ro Hyde Park is a modern Asian restaurant rooted in bold flavors, thoughtful craft, and a fresh, contemporary dining experience. The brand blends traditional influences with a minimalist, design‑forward approach, creating a space where simplicity, balance, and intention shape both the atmosphere and the menu.
THE ASK
Modernize traditional Asian cultural elements into design assets, revolutionizing the look of contemporary Asian cuisine.
THE CHALLENGE
The challenge was to reinterpret those elements in a way that felt minimal, current, and aligned with the restaurant’s refined atmosphere.
THE SOLUTION
An updated design system that brings consistency to menus, signage, and digital touch points while supporting the customer experience.
