BACKGROUND
SipMARGS built its name on bold flavors and a laid‑back attitude that feels like summer all year. The collaboration with Alix Earle brought a new level of visibility, pairing her influence with a product built around clean ingredients and easy drinking.
THE CHALLENGE
Create promotional assets that feel true to the brand while capturing the energy Alix brings to her audience.
THE ASK
Refresh the brand and design event collateral that captures the energy, creativity, and community spirit of the space.
THE SOLUTION
A bright, sun‑driven palette, simple typography, and clean layouts that highlight the product and the partnership.
