BACKGROUND
Statue City Cruises is the official ferry operator to the Statue of Liberty and Ellis Island, welcoming millions of visitors each year. The brand needed refreshed promotional graphics that felt modern, clear, and visitor‑friendly while still honoring the historic significance of the destinations.
THE ASK
A set of cohesive promotional assets that communicate ticketing details, schedules, and visitor guidelines in a way that felt intuitive, accessible, and aligned with the brand’s identity.
THE CHALLENGE
The challenge was to simplify complex information, reduce visual clutter, and create a design system that could withstand heavy use in crowded, fast‑moving spaces.
THE SOLUTION
Completely updated designs that utilize bold type, simplified icons, and a bright, approachable palette. The updated graphics improved clarity, reduced friction, and created a more seamless visitor experience.
